How to use them
- Name the moment. Confidence is easier to build for one situation than for “life.” Pick the meeting, date, exam or phone call you’re dreading.
- Choose two or three lines for it and say them out loud the day before, then again just before you go in. The car, the hallway and the bathroom all work.
- Talk to yourself as “you”. People preparing for a stressful speech who reflected on their feelings using “you” or their own name, instead of “I”, felt less distressed and were rated as giving better speeches (Kross et al., 2014). “You’ve prepared for this, Sam” can land better than “I am confident.”
- Mix encouragement with instructions. A review of self-talk in sport found it improved performance overall, and that instructional self-talk (“Slow down. Breathe out. First sentence.”) helped most with precise, skilled tasks (Hatzigeorgiadis et al., 2011). Pair “I can do this” with what “this” actually takes.
- Afterward, write down one thing that went okay. That’s the evidence your next affirmation gets to lean on.
Why believable lines work better
Confidence lines often go big: “I am unstoppable,” “I am fearless.” The trouble is that your mind checks them against what you know. In a well-known study, people who already felt good about themselves got a small lift from repeating “I’m a lovable person,” but people with low self-esteem felt worse (Wood, Perunovic & Lee, 2009). The people who most want a boost are the ones a too-big line can let down.
So the lines here are about what you can do, what you’ve done before and what you’re allowed to do. “I can feel nervous and still do well” is something you can test and find true. “I am fearless” falls apart the moment your hands shake.
Confidence comes from doing
Most people don’t feel confident first and then act. They act while a bit scared, get through it, and the feeling follows. That’s why many lines here give you permission to start before you feel ready, and why the section on trying something new treats a messy first attempt as a win.
It also helps to know that people notice you less than you think. In a series of studies, people asked to wear an embarrassing T-shirt in front of others overestimated how many observers would remember what was on it, and people in group discussions overestimated how much others noticed what they said, good or bad (Gilovich, Medvec & Savitsky, 2000). Psychologists call this the spotlight effect. It applies to your stumble in a meeting, too.
If nerves are a bigger problem than self-belief, affirmations for anxiety has lines for a racing heart and the minutes before something scary. For the deeper sense that you’re worth backing, see self-love affirmations, and for the office, affirmations for work.