How to use them
- Pick lines for a specific moment. One for the start of your workday, one for before the big meeting, one for after a bad result. A line tied to a moment gets used.
- Make some of them instructions. A meta-analysis of self-talk in sport found it improved performance overall, and that instructional self-talk (“eyes on the ball”, “smooth and steady”) was especially helpful for precise, skilled tasks (Hatzigeorgiadis et al., 2011). Off the field, that might be “Slow down and read the whole question” before an exam.
- Talk to yourself as “you”. People preparing for a stressful speech who used their own name or “you” instead of “I” felt less distressed and were rated as giving better speeches (Kross et al., 2014). Try: “You’ve prepared for this, Jordan. One question at a time.”
- Pair each line with a plan. “I’ll do the hard part first today” works when you decide the night before what the hard part is.
- Say them out loud, or listen to them. A short habit you keep beats a long one you drop.
A one-minute routine before a big moment
- Take two slow breaths. It gives you a moment to land before the words.
- Say one line you believe, such as “I’ve prepared for this, and I can trust that preparation.”
- Add one instruction for the very first thing you’ll do: “Smile, say hello, then the first slide.”
- Start. Don’t wait to feel ready. The line is there to get you moving, not to make the nerves disappear.
Why believable lines work better than big ones
Success affirmations are often the grandest on the internet: “I am a success,” “Everything I touch turns to gold.” The trouble is that lines you don’t believe can backfire. In one study, people with low self-esteem felt worse after repeating “I’m a lovable person” (Wood, Perunovic & Lee, 2009). When a statement clashes with what you think of yourself, saying it can make the gap more obvious.
So these lines aim at the parts of success you can actually affect today. “I am successful” might not be true yet. “I do the work, even when no one is watching” can be true by tonight.
Defining success for yourself
Several of the lines start with what success means to you, and that isn’t a soft extra. If success only means a title or a number, every day short of it counts as failure. If it also means the way you work, how you treat people and whether you still have a life outside work, you get to succeed at something most days, which makes the long stretches easier to keep going through.
What these affirmations can’t do
They won’t replace skill, practice, good advice or luck, and they can’t remove unfair obstacles. Use them for what they’re good at: helping you start, steadying your nerves, and getting you back to work after a knock.